METRO Wholesale Myanmar Partners Up with Fresco Myanmar

1st & 2nd April 2019

After the announcement of official market entry on 8 March 2019 and while building an innovative and market-leading distribution business that focusses on lifting the standards of the fresh food, the cold-chain, frozen-chain, the farm to fork initiatives, the full traceability as well as creating sustainable business model in the country, METRO Myanmar, an E-commerce driven, German based FSD announced today that it has joined with local fruit and vegetable firm, Fresco Myanmar for an exclusive partnership aimed at its HoReCa (Hotel , Restaurant and Catering) Channel. 


Jens Michel, CEO of METRO Wholesale Myanmar said; “We’re extremely delighted to enter this exclusive partnership with Fresco Myanmar for the distribution of Fruits and Vegetable to our HoReCa customers. As we are trying to achieve a ratio of 75 % of all of our products, we are selling from domestic sourcing and 25 % will be imported which is a fantastic commitment to become a sustainable business in Myanmar. The Partnership will allow both companies to focus on our respective strengths of high-quality products development and distribution.”


Paolo Cerati, Managing Director of Fresco Myanmar commented; “Partnering with an international wholesaler, METRO allows us to grow further. We’re now having access to the global network of METRO. It’s not just the profitability but creating job opportunities for local community as well. We look forward to expanding our businesses together in the near future.”